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While it's a broad concept, there are specific KPIs that
can help you measure your brand awareness


Brand mentions and share of voice (SOV)

  • Overall brand mentions
  • Positive brand mentions
  • Negative brand mentions
  • SOV (how many mentions are you getting vs. your competitors)
Social Media Relevance

Social media + relevance

  • Post impressions
  • Total followers
  • Likes
  • Comments
  • Shares
  • Retweets
Web Traffic

Web traffic

  • Direct traffic
  • New and returning visitors Pageviews
  • Time spent on website
  • Bounce rate
Search Engine Visibility

Search engine visibility

  • Keyword visibility
  • Branded keywords
  • Branded organic traffic
  • Authority Score
Custom Surveys

Customer surveys and reviews

  • Average star ratings on review sites
  • Survey results about brand recognition
  • Net Promoter Score (NPS)
Influencer Impact

Influencer impact

  • Influencer post engagement
  • ROI from influencer campaign
  • Leads/website traffic attributed to influencer post
Media Impressions

Media impressions

  • Media mentions
  • Backlinks
  • No-follow vs follow backlinks

Useful Tips

Helpful Tips
  • Leverage influencers
  • Make use of public relations
  • Make your brand memorable
  • Embrace user-generated content
  • Monitor your competitors