June 12, 2021
1. Quality patients are in the digital marketplace to valid their needs & requirements. If you are not virtually connected, then there is a loss of opportunity.
2. You can reach out to your target audiences through various digital marketing buckets. This is one of the key parameters other than a mass medium approach. And you can retarget the customers who have shown their interest in multiple ways and means.
3.Reach and conversion rate is more and you have evaluation metrics to gauge the cost you have invested. there are analytics tools in place to have a holistic overview of the activity performed. Digital is cost-effective.
4. The trend has changed to retain existing patients, you have to build infrastructure like user-friendly websites, Appointment dashboards, Payments gateway, etc. This will enable them to have a better patient experience and reach out to you in a timely manner.
5. Data-driven business help in strategic decision making. When you have the above-said tools in place you can create a data bank and funnel. Data helps in planning marketing budgets and target specific markets.
6.Patient Review plays a major role in online reputation management, start building that. Word of mouth is a great impact.
7.You have to be with them all the time by reaching out to their small screens and mobile devices, stay on top with your content marketing. Get registered in the minds of the customer.
8.Remember in search engine patient reaches us wherein in social media we reach the patients. Leverage social media too with effective communication.
9. Keep communicating through blogs, Create a proper online channel to give a virtual hospital experience.
10. Create a feedback portal to know the patient experience in the hospital. It will help to know your strength and areas of concern.
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