Attention Small Scale Businesses – Grow your Business with Digital Marketing

March 25, 2022

Key Insights

• 81% of consumers do online research before making a purchase
• 80% of this are mobile users.
• Almost 50% of these would prefer brands that appear more than once in their search results.

Yes, Now it is a serious discussion to start building your brand reputation online, Push your demographics limit and make your product or services available to your targeted audience

And that’s made possible with Digital Marketing. A study says there are many small-scale businesses that are active in digital marketing, whereas there are still many left out where the idea of digital marketing for their business is being postponed due to several reasons.

They believe that their business is tiny and limit themselves to a limited boundary and limited portfolio thereby becoming a block for their own growth.SAD TRUTH!!

Which category are you in? Going in search of limitless business growth or limiting your business to a comfort zone. Many small-scale businesses think that branding is only for big brands. But that’s not the fact. Branding is crucial for all – however big or small business it is.

Based on my observation and my journey towards helping small businesses, I have found these insightful factors that have struck me to write this article.

Digital Marketing

Digital Marketing provides you with unbiased opportunities for business: every business has the opportunity to grow online. Need not be confined to geographies. The reach is limitless.

Cost Effective

A cost-effective form of marketing is to go digital: It is not necessary that you have to spend money on every form of marketing. But invest where you are preferred, understand where your customers are, and advertise accordingly. So, your investments in the best channels and modes will give you newer opportunities.

Target your Right Audience

Audience-specific targeting is very much dominant in every digital marketing activity you undertake. It is not generalized, rather you target a particular segment and then get results.

Take your Business on Mobile

Most of the searches that happen today are via the small screen. So it’s high time you must be searchable on mobile.

Mechanism to Measure

All the marketing activities that you do tend to give you results in some way. But in traditional marketing, how will you measure results? (Unlucky that it’s not possible!) But digital marketing is said to be more appropriate because you can measure results – which channel is giving you results, prioritize that and invest more there, cutting down the other costs.

• The Verdict: As a small business owner, every investment matters, and the way you market your brand is equally crucial. The ultimate fact is that digital marketing can attract a large audience for their small business. It acts as a cost-effective method to transform your business to a new peak.
• “YOUR DECISIONS ARE YOUR DESTINY”