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2019
Our association
started
+157%
Increase in
Website Traffic
+76%
Increase in Social
Media Traffic
+187%
Growth in
Organic Traffic
Reldrill is a trusted manufacturer and exporter of advanced drilling equipment catering to the mining, quarrying, and construction sectors. The company delivers a comprehensive range of DTH hammers, drill bits, and accessories, engineered for maximum performance, precision, and longevity even in the toughest operating conditions. With an unwavering commitment to quality, innovation, and international standards, Reldrill has built a strong presence across India and 25+ global markets.
Appac Media empowered Reldrill with a complete digital revamp, integrating website modernization, industrial SEO, social media growth strategies, and real-time analytics-creating a robust online presence that drives measurable business results.
Goals
REL’s transformation roadmap was built around clear, outcome-focused objectives:
- Develop a technically strong, globally presentable website with modern UX and mobile-first design.
- Enhance keyword dominance for high-intent search terms like “drilling rigs manufacturer” and “mining equipment supplier India.”
- Build thought leadership content that showcased innovation and industrial credibility.
- Connect all digital touchpoints under a single analytics and performance ecosystem.
- Drive qualified B2B inquiries from domestic and international markets through search and social visibility.
The Results
A +157 % increase in website traffic, +187 % growth in organic visibility, and a +76 % boost in social engagement, strengthening REL’s global digital presence.
Challenges
Before partnering with Appac Media, REL Drill faced several digital and technical roadblocks that restricted its online reach:
- Limited search dominance: The brand’s major product categories - blast hole drills, water well rigs, and DTH hammers - had almost no keyword visibility.
- Technically outdated website: Slow page speed, poor mobile experience, and outdated visuals failed to reflect the precision of its engineering.
- Content gap: There was no structured approach to communicating REL’s product leadership, innovation milestones, or technical expertise.
- Fragmented digital ecosystem: No integration between website, social platforms, and analytics, leading to inconsistent user journeys.
- Lack of measurable data: With no analytics tracking or lead mapping, it was difficult to assess campaign ROI or performance outcomes.
Our Strategy
Appac Media approached REL’s digital transformation with a precision-engineering mindset - focusing equally on speed, structure, and scalability. The plan combined technical SEO, intelligent UX, and data-driven decision systems to create a digital environment that mirrored REL’s real-world engineering excellence.
1
- The old site was rebuilt into a modular, lightweight architecture optimized for global accessibility, fast load times, and multilingual compatibility.
- Each product vertical (Mining, Drilling, Exploration) was given a dedicated, SEO-structured landing page to improve navigation and search alignment.
3
- Unified REL’s LinkedIn, YouTube, and website ecosystem with consistent brand messaging and cross-platform linking.
- Launched data-focused content campaigns featuring engineering achievements, field operations, and product demonstrations, boosting engagement with high-value clients.
2
- Conducted search-intent mapping across 200+ industrial keywords spanning equipment types, applications, and use cases.
- Published optimized copy blending technical accuracy and discoverability, resulting in strong ranking performance and content relevance for global searches.
4
- Integrated a 360° analytics stack to measure performance metrics like session quality, scroll depth, and conversion paths.
- Built automated dashboards to track keyword movement, regional traffic sources, and enquiry trends, creating transparency and accountability across all digital operations.
1
- The old site was rebuilt into a modular, lightweight architecture optimized for global accessibility, fast load times, and multilingual compatibility.
- Each product vertical (Mining, Drilling, Exploration) was given a dedicated, SEO-structured landing page to improve navigation and search alignment.
2
- Conducted search-intent mapping across 200+ industrial keywords spanning equipment types, applications, and use cases.
- Published optimized copy blending technical accuracy and discoverability, resulting in strong ranking performance and content relevance for global searches.
3
- Unified REL’s LinkedIn, YouTube, and website ecosystem with consistent brand messaging and cross-platform linking.
- Launched data-focused content campaigns featuring engineering achievements, field operations, and product demonstrations, boosting engagement with high-value clients.
4
- Integrated a 360° analytics stack to measure performance metrics like session quality, scroll depth, and conversion paths.
- Built automated dashboards to track keyword movement, regional traffic sources, and enquiry trends, creating transparency and accountability across all digital operations.
The Result
| Metric | Growth Achieved |
|---|---|
| Website Traffic | Increased by 157% |
| Social Media Engagement | Improved by 98% |
| Organic Traffic | Grew by 187% |
- Significant improvement in website speed, navigation, and overall performance.
- Boosted search rankings and organic traffic within 3 months of optimization.
- 75 %+ growth in social interactions and cross-platform engagement.
- 100 % analytics integration, enabling transparent tracking and data-backed marketing.
- A powerful, future-ready digital ecosystem reflecting REL’s innovation and industry leadership.
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