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Brand Awareness
Brand mentions and share of voice (SOV)
- Overall brand mentions
- Positive brand mentions
- Negative brand mentions
- SOV (how many mentions are you getting vs. your competitors)
Social media + relevance
- Post impressions
- Total followers
- Likes
- Comments
- Shares
- Retweets
Web traffic
- Direct traffic
- New and returning visitors Pageviews
- Time spent on website
- Bounce rate
Search engine visibility
- Keyword visibility
- Branded keywords
- Branded organic traffic
- Authority Score
Customer surveys and reviews
- Average star ratings on review sites
- Survey results about brand recognition
- Net Promoter Score (NPS)
Influencer impact
- Influencer post engagement
- ROI from influencer campaign
- Leads/website traffic attributed to influencer post
Media impressions
- Media mentions
- Backlinks
- No-follow vs follow backlinks
Useful Tips
- Leverage influencers
- Make use of public relations
- Make your brand memorable
- Embrace user-generated content
- Monitor your competitors
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