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Case Study

2025

Our association
started

+30%

Increase in Organic
Growth Traffic

+130%

Increase in Social
Media Traffic

+80%

Increase in Average
Sales Closures

Bharat Fritz Werner Ltd (BFW) is one of India’s most respected machine tool manufacturing companies, pioneering innovation and technological excellence in precision engineering and Industry 4.0 solutions.

To match its industrial reputation with a modern digital identity, Appac Media executed a complete transformation - combining website revamp, advanced SEO, AI-driven optimization, and Core Web Vitals improvement.

Goals

BFW’s digital goals were clear and outcome-oriented:

Redesign and modernize the corporate website to reflect smart-manufacturing leadership.
Strengthen organic search visibility for precision-engineering keywords.
Integrate AI-based optimization to enhance engagement and lead quality.
Resolve all Core Web Vitals issues to improve Google rankings and overall performance.
Create a high-speed, responsive website aligned with Industry 4.0 positioning.

The Results

A +30 % increase in organic traffic, +130 % growth in social-media reach, and +80 % boost in sales closures, solidifying BFW’s leadership as a digitally intelligent manufacturing brand

Challenges

Before collaborating with Appac Media, BFW faced several digital challenges:

Outdated website design with slow load speeds and weak mobile responsiveness.
Poor SEO visibility and inconsistent keyword ranking across product categories.
No AI-based personalization or engagement tracking on the site.
Core Web Vitals issues reducing search performance and user experience quality.

Our Strategy

Appac Media developed a performance-driven digital roadmap designed around three pillars - speed, intelligence, and precision - mirroring BFW’s engineering DNA.

1

Redesigned the website with a clean, mobile-responsive UI/UX, reflecting BFW’s innovation and scale.
Optimized navigation, layout hierarchy, and page-load performance for seamless usability. Ensured the new structure improved both user experience and search-engine crawlability.

3

Integrated AI tools for intelligent content recommendations and UX personalization.
Used real-time analytics to track visitor behavior and optimize user pathways. Enabled smart automation that improved engagement metrics and reduced bounce rates.

2

Conducted in-depth keyword research focused on industrial machinery, automation, and precision-tool terms. Implemented technical and on-page SEO, including schema markup, meta-tag optimization, and internal linking.
Delivered data-driven content updates that improved ranking consistency and keyword performance within three months.

4

Resolved LCP, FID, and CLS issues through advanced caching, image compression, and server optimization.
Implemented Google Tag Manager and Analytics 4 for detailed performance tracking and event monitoring. Built custom dashboards to measure conversion efficiency and on-page interactions.

1

Redesigned the website with a clean, mobile-responsive UI/UX, reflecting BFW’s innovation and scale.
Optimized navigation, layout hierarchy, and page-load performance for seamless usability. Ensured the new structure improved both user experience and search-engine crawlability.

2

Conducted in-depth keyword research focused on industrial machinery, automation, and precision-tool terms. Implemented technical and on-page SEO, including schema markup, meta-tag optimization, and internal linking.
Delivered data-driven content updates that improved ranking consistency and keyword performance within three months.

3

Integrated AI tools for intelligent content recommendations and UX personalization.
Used real-time analytics to track visitor behavior and optimize user pathways. Enabled smart automation that improved engagement metrics and reduced bounce rates.

4

Resolved LCP, FID, and CLS issues through advanced caching, image compression, and server optimization.
Implemented Google Tag Manager and Analytics 4 for detailed performance tracking and event monitoring. Built custom dashboards to measure conversion efficiency and on-page interactions.

The Result

KPI	Growth Achieved
Organic Traffic	+30%
Social Media Traffic	+130%
Average Sales Closures	+80%

Our Results

Achieved top-5 search rankings for major industrial and manufacturing keywords.
Enhanced website performance, user retention, and load speed.
Strengthened BFW’s digital visibility and brand perception in the manufacturing sector.
Improved lead quality through AI-driven personalization and actionable insights.

The transformation not only boosted brand visibility but also turned digital traffic into tangible business outcomes - proving how data, speed, and strategy can drive industrial growth in the digital era.

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