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2021
Our association
started
+82%
Increase in Social
Media Traffic
+57%
Growth in Organic
Traffic
+66%
Rise in Google
MyBusiness calls
+59%
Increase in website
Traffic.
With a rich legacy of over 55 years, Vikram ENT Hospital, located in Coimbatore, Tamil Nadu, is one of the best ENT hospitals in India, offering specialized care for ear, nose, and throat (ENT) disorders., the hospital has earned the trust of thousands of patients by combining medical excellence, cutting-edge technology, and personalized care.
With a clear vision to increase brand awareness, attract the right audience, and stay ahead of competitors, Appac Media designed a comprehensive strategy combining SEO optimization, performance marketing, and creative digital storytelling. This powerful mix helped position Vikram ENT Hospital as a leading digitally recognized healthcare brand in Tamil Nadu.
Goals
The hospital’s objectives were focused and measurable:
- Build a strong digital presence across web and social platforms.
- Establish brand awareness to compete effectively in the healthcare market.
- Reach the right target audience to increase patient inquiries and conversions.
- Showcase Vikram ENT’s medical expertise and five-decade legacy through digital storytelling.
The Result
The results speak for themselves - a +82% increase in social media traffic, +57% organic growth, and a +66% rise in Google My Business calls. Through strategic digital marketing and consistent brand messaging, Vikram ENT Hospital Coimbatore has set a new benchmark for healthcare digital transformation in South India.
Challenges
Before partnering with Appac Media, Vikram ENT Hospital faced several key obstacles:
- Limited Patient Outreach: Despite a strong offline reputation, digital visibility was nearly nonexistent.
- Competitor Gap: The lack of an online presence made it difficult to compete with digitally active hospitals.
- Weak Targeting: Marketing messages weren’t reaching the right audience, resulting in low engagement and missed opportunities.
- No Brand Identity Online: The hospital had no consistent branding, social presence, or recall among patients.
Our Strategy
Appac Media designed an integrated digital roadmap combining healthcare SEO, performance campaigns, and creative branding. The goal was to turn Vikram ENT’s offline credibility into measurable online impact through structured visibility, engagement, and conversion systems.
1
- We built a fast, mobile-responsive, and patient-focused website to serve as a digital foundation.
- Designed with intuitive navigation, simplified appointment booking, and clear service discovery, the site ensures users can easily find doctors, explore departments, and take action.
3
- We established a strong digital presence for Vikram ENT Hospital by creating and optimizing social media profiles across major platforms. The focus was on raising awareness about ENT care, educating the public, and humanizing the brand through consistent communication.
2
- Once the website was live, our SEO team conducted extensive keyword research targeting ENT procedures, treatments, and local healthcare searches.
- We optimized core pages for higher rankings and visibility, ensuring patients searching for ENT specialists in Coimbatore could easily find Vikram ENT online.
1
- We built a fast, mobile-responsive, and patient-focused website to serve as a digital foundation.
- Designed with intuitive navigation, simplified appointment booking, and clear service discovery, the site ensures users can easily find doctors, explore departments, and take action.
2
- Once the website was live, our SEO team conducted extensive keyword research targeting ENT procedures, treatments, and local healthcare searches.
- We optimized core pages for higher rankings and visibility, ensuring patients searching for ENT specialists in Coimbatore could easily find Vikram ENT online.
3
- We established a strong digital presence for Vikram ENT Hospital by creating and optimizing social media profiles across major platforms. The focus was on raising awareness about ENT care, educating the public, and humanizing the brand through consistent communication.
The Result
| Performance Metric | Growth Achieved |
|---|---|
| Social Media Traffic | +82% |
| Organic Traffic | +57% |
| Google My Business Calls | +66% |
| Website Traffic | +59% |
Appac Media’s strategic execution helped transform their online journey - proving how thoughtful design, optimized content, and patient-focused communication can drive real-world healthcare growth.
- Expanded brand visibility beyond Coimbatore, reaching patients across Tamil Nadu.
- Significant rise in outpatient appointments, increasing from 8 to 60+ per day.
- Improved trust and credibility through consistent digital engagement.
- A sustainable digital ecosystem built for long-term marketing success.
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