Strategy Development
This is the first step of strategy development which is inclusive of the competitor analysis and keyword analysis. Identify the gap between the target persona and the brand before you step into the strategic part.
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47% of buyers view three to five pieces of content before engaging with a sales rep.
Your customers and your prospects look for valuable content from your business before they take any decision. And this content needs to reach the right audience at the right time with the right channel.
That's where Content Marketing helps!
With a loadster Content Marketing strategy in place, you can boost your website traffic and get more prospects via online marketing channels. The content you display on your website attracts the prospects and look alike audiences - This will eventually increase the brand awareness and create a value in the message that you convey.
What makes your content great?
Content is not just the text that you see on the website or other promotional channels.
As the actual saying goes “Content is king” is one of the major web marketing clichés of our time, getting the right content delivered to the right reader at the right time plays a major role for any business.
The only secret to stand out is to create great content. Everybody wants website traffic, hot leads and even boost conversions. But it all starts with the content as it's the foundation where your target sector consumes the information about your brand through content.
With complete focus only on the results, we drive Content marketing with the targeted approach - we completely rely on a personalised marketing strategy.
Steps involved :This is the first step of strategy development which is inclusive of the competitor analysis and keyword analysis. Identify the gap between the target persona and the brand before you step into the strategic part.
Not every person consumes the same content as the other. So, the content strategy should be fully personalised and embraced! Understand the problems faced by the target group and then step into the solution part of it.
Yes! Now the strategy and competitor battle card is in place, now it's all set to develop content. Like what others do , but in a unique approach. Craft the message and educate the audience - a value driven marketing approach.
Once the content is ready, where do you distribute it? A very crucial question every marketer should ask themselves.The right channel and the right message is very important.
Is my content performing?Which one should I improve? What is working and what is not?These are some of the self-led questions before us.
With the analysis and results, it's high time that you think of optimizing the campaigns and keep the momentum going!.
Do you have a good Content Marketing Strategy?
Let’s make it count to grow your business
Want to discover how Appac can be your Marketing Partner? Lets Talk today!
Appac Media devises marketing strategies using social media platforms like Facebook, Instagram, Linked In, Twitter, and WhatsApp. We used these platforms to create a connection between your product/services to your end-users who eventually help you achieve your business goals. Appac Media provides one of the best social media marketing services in Coimbatore.
Search Engine Optimisation or SEO is the process using which we generate traffic to your website through search engines and gain higher rankings. Appac Media achieves this through SEO based content, layout, and a responsive website design that enables search engines to rank you amongst the top in search results. Our SEO services rank amongst the best in Coimbatore.
Content is King! There are no two ways about it. The content you publish out on your websites expresses two important factors. Firstly, it shows how much you are aware of your product and business goals, and, secondly, it reflects the quality of the product/service you are offering. Appac Media develops and publishes original content which enhances the value of your digital branding. These contents, backed by SEO, ensure that your brand appears on top of search result.
70% of internet traffic today is through mobile phones and hence plays a significant role in digital marketing. Bearing this in mind, all our campaigns are optimized for mobile phone access.
With effective digital campaigning aided with strategic Search Engine Optimization, Social Media Marketing, Search Engine marketing services the right kind of audience can be targeted and converted yielding high ROI. Lead generation is one of the pre-requisite of Appac being one of the top digital marketing companies.
If you are looking to build a solid foundation for your corporate with a wide reach then video marketing needs to be on your agenda to build and improve your digital image. Some interesting facts have shown the credibility and gravitas of having videos as a part of your digital marketing promotions. Videos have proven to help customers decide better while buying products. About 74% who watched an explainer video of the product has ended up buying it. Studies have also shown that 64% of people stayed for more than two minutes.
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