Check out the latest thoughts and opinions from our expert marketing team.

In the landscape of financial metrics, EBITDA is a robust indicator of a company's operational capability.

Here are some of the best practices we follow Act as a marketing consultant in doing the best practices and

Key Insights 81% of consumers do online research before making a purchase 80% of this are mobile users. Almost 50%

1. Quality patients are in the digital marketplace to valid their needs & requirements. If you are not virtually connected, then there

What is the concept of Omnichannel Marketing? In today’s marketing world, emerging technologies and the evolution of tactics have resulted

Marketing Communication or “MarCom “ is a subset of marketing using specific promotional tactics to create and implement an effective

What is Video Marketing? Does it even matter to your business? Video Marketing is a digital marketing tool used to

In recent times we have come across Google Ads and Facebook Ads often positioned as competitors for the long term.

Social media has proven to be the single greatest change in our lives over the past decade. So much so

To devise any marketing campaign what you need first and foremost is a plan, an idea and strategy to bring

Search engine optimization (SEO) is the process of getting traffic through unpaid, organic, editorial, or natural search results on search

We have always believed in optimum leverage of the data we accumulate. Data is useless if we are unable to

Developing branding strategies after being well informed about your user-data ensures a successful campaign for your brand. To enhance your

What is an AMP – Accelerated Mobile Pages? Everyone who has searched for information online would have encountered an Accelerated

The hottest topic today in the niche of website design and development is the mobile-first design approach. You probably might

The coronavirus pandemic has swept the world with chaos and uncertainty. In such testing times, it becomes a challenging task

Why Instagram? Instagram has become a rage in the recent past with over 500 million active followers and over 250

Content marketing is not limited to  blog posts, tweets, and web pages. It is a collaborative effort of social outreach,

Despite being everywhere, the power of copy writing is more in branding and promotions than anywhere else. Copy writing is

Years ago branding was defined as distinguishing factor of a company in the form of a name, slogan, sign, symbol

Would you choose the toothpaste that just cleans your teeth or the toothpaste that is genuinely interested in your love