Client
Parklayer
Industry
Parking Solutions Manufacturer
Services
Web redesign, SEO and Core Web Vitals
Partnership Since
2023
From visibility to value.
Increase in Website Traffic
Increase in Social Media Engagement
Increase in Organic Traffic
Park Layer
is a reputed manufacturer of advanced and automated car parking systems catering to pan-Indian markets, delivering space-optimising and modern parking solutions
To enhance discoverability and performance, our objective was to align the brand image and create a modern digital presence. Appac created a strategy with website redesign, SEO, social media integration and analytics.
Clear and outcome - oriented.
Parklayer was clear with their goals, which were clear and measurable:
An immersive, well-structured website highlighting their key projects
SEO ranking improvements for related keywords
Analytics integration and conversion tracking
Aligning brand communication across platforms
Strengthen social media engagement
Challenges
Before partnering with Appac, Parklayer faced digital roadblocks:
Outdated website leading to poor engagement and mobile responsiveness.
SEO visibility was poor with limited keyword ranking.
Unable to track user behaviour and conversions due to unintegrated analytics.
Social media was not strategically planned and failed to generate qualified leads.
Our Strategy
Pillar 01
Website Redesign and Mobile-Friendly Development
A website with a responsive interface that is optimised for faster speed and navigation. Key projects and product categories were highlighted better.
Pillar 02
SEO and On- Page Strategy
Keyword research and on-page SEO implementation that improved search rankings and organic reach across target markets.
Pillar 03
Social Media Integration and Engagement
Enhanced digital presence with social media integration and launched campaigns.
Pillar 04
Performance Optimisation and Analytics
Speed, rapid responsiveness and core web vitals issues were identified and resolved.
What did we implement?
- ✓
A responsive website interface with a minimal layout that improved brand discoverability and engagement
- ✓
Improvements in SEO with metadata, schema markup and internal linking
- ✓
Campaigns, creatives and storytelling with consistency and improved engagement
- ✓
Integrated GA 4, Search Console and Tag Manager and real-time tracking for gaining insights.
- ✓
Increased referral traffic and brand interactions through consistent posting and engagement metrics
A platform that shifts conventional presence to digital brand
Web redesign, insights from data and brand visibility
Traffic turned into tangible outcomes.
We were able to help Parklayer transform from a traditional web presence into a high-performing digital brand. With a performance-orientated digital foundation, Appac laid a digital foundation for long-term scalability
KPI
Growth Achieved
Website Traffic
+130
Social Media Engagement
+173
Organic Traffic
+96
What were we able to achieve?
- ✓
Web redesign reflected the brand's advanced engineering and strengths.
- ✓
Keyword visibility and domain ranking within three months of launch
- ✓
Lead and enquiry volume increased with SEO and social media strategies
- ✓
A data-driven approach helped track behaviour patterns and conversion better.
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